While the celebration of New Year has already started, I am pretty sure many of the web based businesses out there would be thinking of the top SEO trends of the new year 2015. Will it be a year of mobile? Quality content? The next level of personalization? Or state-of-the-art user experience?
Like your market competitors, you too want to ensure that your product, brand or service gets found by your targeted niche in the search results. Folks, let’s not add further ado and check out the top 5 SEO trends of 2015 that businesses and marketing agencies should know.
Increased importance of quality and authentic backlinks
As in 2014 and before, the number of truly earned backlinks to your site speaks out your business value, reliability and authenticity to search engine crawlers. Businesses that are concerned about organic search ranking are advised to focus more on developing high quality and engaging content, and promoting the content in a smart way with an aim to earn organic in-links. An authentic brand citation can gain you tremendous benefits for your website’s SEO performance, leads, sales and brand awareness.
Tremendous increase in the importance of mobile search
Undeniably, 2014 has been a milestone year for mobile devices as mobile web usage has beaten the desktop web usage. And this major shift of consumer’s behavior to access internet has create a huge impact on SEO world.
Remember, desktop search algorithms aren’t same as mobile search algorithms. And thus, you will need to hire a top SEO company India who best understands the significance of mobile search for a successful SEO and internet marketing campaign. If you are able to deliver quality mobile search experience to your consumers, you are bound to stand out in the market.
The need of bespoke search strategy for every device, platform and channel
It isn’t merely a fragmentation of search queries into long-tail keywords, but also fragmentation of search queries into multiple devices, platforms and channels. Mobile devices, software and web based services providers are all geared up to improve the internet search functioning to improve user experience for their targeted audience; meaning search numbers are withdrawn from search engines on internet browsers. So in this new year, you will need to pay more attention on improving your brand image across platforms like Yahoo, Bing, Wikipedia and mobile apps, besides Google.
Social media engagement and leadership
In 2014, a large number of businesses have invested a lot of time and money in comprehensive content marketing strategies that can help them showcase themselves as an expert in their niche. It is also known as a thought leadership. Integrating thought leadership with social media engagement from targeted audience will drive organic search ranking and search visibility for your brand.
Long-tail search keywords are trending
While one or two word keywords are quite expensive to get ranked for, long tail key phrases ensure higher conversion rate due to more detail specification and relevancy. So, what’s stopping you now? Gear yourself to leverage the outstanding results of long-tail search keywords in 2015.
Want to make the most of these hottest SEO trends for a better SEO strategy in 2015? Contact Satvik Infotech for world-class SEO services quoted at the most competitive rates.